1 week

Presto - Pitch Deck

A pitch deck created to present Presto to potential investors.

THE PROJECT ITSELF:

Project
Overview

Problem

Cinema theater apps are often overloaded with information and can be challenging to navigate. Their designs are cluttered, the seat selection process is unclear, and the checkout experience can be confusing.

Problem

Cinema theater apps are often overloaded with information and can be challenging to navigate. Their designs are cluttered,

Problem

Cinema theater apps are often overloaded with information and can be challenging to navigate. Their designs are cluttered, the seat selection process is unclear, and the checkout experience can be confusing.

Problem

Cinema theater apps are often overloaded with information and can be challenging to navigate. Their designs are cluttered, the seat selection process is unclear, and the checkout experience can be confusing.

THE PROJECT ITSELF:

Project
Overview

Presto’s CEO needed a compelling investor pitch deck to present the company to venture capital firms. I collaborated closely with the CEO to shape the narrative, research the investment landscape, and design the full presentation.
The deck was later presented at Web Summit, where I had the opportunity to pitch it directly to potential investors, which was exciting and nerve-wracking at the same time.

Goal

Design a strategic, investor-focused pitch deck that clearly communicates Presto’s market opportunity, scalability, and competitive advantage to support fundraising efforts.

My role

Product Designer & Strategic Research Partner, led the pitch deck narrative, research, design.

Responsibilities

Researching VC expectations and fundraising structure
Analyzing competitors, funding rounds, and expansion strategies
Identifying Presto’s positioning and regional advantage
Structuring the investor story and slide hierarchy
Designing data-driven, high-impact slides
Collaborated in pitching Presto to potential investors at Web Summit

THE PROJECT ITSELF:

Project
Overview

met a bunch of people at the summit, but surprisingly, most weren’t in my field or even closely related to my interests — only a few were. I hadn’t planned well for the event; it was my first time attending such a large conference as a Web Summit, and I didn’t really know what to expect. Despite this, it was great to interact with individuals from various backgrounds and countries.

Problem

Cinema theater apps are often overloaded with information and can be challenging to navigate. Their designs are cluttered, the seat selection process is unclear, and the checkout experience can be confusing.

Problem

Cinema theater apps are often overloaded with information and can be challenging to navigate. Their designs are cluttered,

Problem

Cinema theater apps are often overloaded with information and can be challenging to navigate. Their designs are cluttered, the seat selection process is unclear, and the checkout experience can be confusing.

Problem

Cinema theater apps are often overloaded with information and can be challenging to navigate. Their designs are cluttered, the seat selection process is unclear, and the checkout experience can be confusing.

THE PROJECT ITSELF:

Research

Process

Conducted investment landscape, competitor, and market research to align Presto’s pitch with investor expectations and highlight its competitive advantage.

THE PROJECT SCHEMATICALLY:

Outcome

Through strategic research, competitive analysis, and narrative refinement, the final pitch deck clearly communicates Presto’s market opportunity, scalability, and regional advantage. The presentation delivers a confident, investor-focused story aligned with venture capital expectations.

Impact:

Elevated Presto’s investor positioning and supported meaningful conversations at Web Summit.

What I learned:

Understanding the kinds of investors and how they evaluate startups fundamentally changes how you design. Clear storytelling, strong metrics, and confident positioning are just as important as visual design in fundraising.

Get in touch

Get in touch

1 week

Presto - Pitch Deck

Presto - Pitch Deck

Presto - Pitch Deck

THE PROJECT ITSELF:

Project
Overview

Cinema theater apps are often overloaded with information and can be challenging to navigate. Their designs are cluttered, the seat selection process is unclear, and the checkout experience can be confusing.

Cinema theater apps are often overloaded with information and can be challenging to navigate. Their designs are cluttered,

Cinema theater apps are often overloaded with information and can be challenging to navigate. Their designs are cluttered, the seat selection process is unclear, and the checkout experience can be confusing.

Cinema theater apps are often overloaded with information and can be challenging to navigate. Their designs are cluttered, the seat selection process is unclear, and the checkout experience can be confusing.

THE PROJECT ITSELF:

Project
Overview

Design a strategic, investor-focused pitch deck that clearly communicates Presto’s market opportunity, scalability, and competitive advantage to support fundraising efforts.

Design a strategic, investor-focused pitch deck that clearly communicates Presto’s market opportunity, scalability, and competitive advantage to support fundraising efforts.

Product Designer & Strategic Research Partner, led the pitch deck narrative, research, design.

Researching VC expectations and fundraising structure

Analyzing competitors, funding rounds, and expansion strategies

Identifying Presto’s positioning and regional advantage

Structuring the investor story and slide hierarchy

Designing data-driven, high-impact slides

Collaborated in pitching Presto to potential investors at Web Summit

THE PROJECT ITSELF:

Project
Overview

Cinema theater apps are often overloaded with information and can be challenging to navigate. Their designs are cluttered, the seat selection process is unclear, and the checkout experience can be confusing.

Cinema theater apps are often overloaded with information and can be challenging to navigate. Their designs are cluttered,

Cinema theater apps are often overloaded with information and can be challenging to navigate. Their designs are cluttered, the seat selection process is unclear, and the checkout experience can be confusing.

Cinema theater apps are often overloaded with information and can be challenging to navigate. Their designs are cluttered, the seat selection process is unclear, and the checkout experience can be confusing.

THE PROJECT ITSELF:

Research

Process

THE PROJECT SCHEMATICALLY:

Outcome

Elevated Presto’s investor positioning and supported meaningful conversations at Web Summit.

Understanding the kinds of investors and how they evaluate startups fundamentally changes how you design. Clear storytelling, strong metrics, and confident positioning are just as important as visual design in fundraising.

Takeways

1 week

Presto - Pitch Deck

Presto - Pitch Deck

Presto - Pitch Deck

THE PROJECT ITSELF:

Project Overview

Cinema theater apps are often overloaded with information and can be challenging to navigate. Their designs are cluttered, the seat selection process is unclear, and the checkout experience can be confusing.

Cinema theater apps are often overloaded with information and can be challenging to navigate. Their designs are cluttered,

Cinema theater apps are often overloaded with information and can be challenging to navigate. Their designs are cluttered, the seat selection process is unclear, and the checkout experience can be confusing.

Cinema theater apps are often overloaded with information and can be challenging to navigate. Their designs are cluttered, the seat selection process is unclear, and the checkout experience can be confusing.

THE PROJECT ITSELF:

Project Overview

Design a strategic, investor-focused pitch deck that clearly communicates Presto’s market opportunity, scalability, and competitive advantage to support fundraising efforts.

Design a strategic, investor-focused pitch deck that clearly communicates Presto’s market opportunity, scalability, and competitive advantage to support fundraising efforts.

Product Designer & Strategic Research Partner, led the pitch deck narrative, research, design.

Researching VC expectations and fundraising structure

Analyzing competitors, funding rounds, and expansion strategies

Identifying Presto’s positioning and regional advantage

Structuring the investor story and slide hierarchy

Designing data-driven, high-impact slides

Collaborated in pitching Presto to potential investors at Web Summit

THE PROJECT ITSELF:

Project Overview

Cinema theater apps are often overloaded with information and can be challenging to navigate. Their designs are cluttered, the seat selection process is unclear, and the checkout experience can be confusing.

Cinema theater apps are often overloaded with information and can be challenging to navigate. Their designs are cluttered,

Cinema theater apps are often overloaded with information and can be challenging to navigate. Their designs are cluttered, the seat selection process is unclear, and the checkout experience can be confusing.

Cinema theater apps are often overloaded with information and can be challenging to navigate. Their designs are cluttered, the seat selection process is unclear, and the checkout experience can be confusing.

THE PROJECT ITSELF:

Research

Process

THE PROJECT SCHEMATICALLY:

Outcome

Elevated Presto’s investor positioning and supported meaningful conversations at Web Summit.

Understanding the kinds of investors and how they evaluate startups fundamentally changes how you design. Clear storytelling, strong metrics, and confident positioning are just as important as visual design in fundraising.

Takeways

Project
Overview

Project
Overview

Project
Overview